What’s Going On Here? La Folie Douce Après-Ski
The Sweet Madness at 2,600 Meters Read More
Now You Know: The Hellp
Dive into an exclusive interview with The Hellp, the duo pioneering the Indie Sleaze revival. From their high-energy European tour to non-musical inspirations like Mitch Hedberg and 28 Years Later, Noah Dillon and Chandler Ransom Lucy discuss the evolution of their sound, fashion influence, and what’s next for the leaders of the new underground pop scene. Read More
Now You Know: Lexa Gates
Lexa Gates lives, breathes, and acts "New York." The Queens-born rapper, songwriter, producer, and social media sensation has been turning heads with the marketing for her new album, I Am. From gaining a following on TikTok to her recently viral open-to-the-public exhibition in the Jeffery Deitch gallery, where she walked on a wooden wheel for 10 hours, leading up to the release of her latest record. Read More
ACTIVAIRE’S TOP ALBUMS 2025
Our picks for the best albums of 2025. Read More
Holiday Harmonies: Elevating Retail Experiences with Holiday Music
Yes, it's that time of the year again! The holiday season is upon us, and our curation team is in full swing, like a tech-savvy division of Santa's workshop. Optimism is at an all-time high as we fine-tune, tweak, and crank up those holiday music programs, ready to go live across our clients' zones in just a few weeks. Read More
What’s Going On Here? Nostalgia-wave: How Gen X Music Became Gen Z’s New Obsession
Discover why Gen Z loves Gen X music and how Spotify’s Listening Age reveals a data backed opportunity for retailers to create truly engaging in store music. Read More
What’s Going On Here? Turnstile, Amyl, and Demographic Amnesia.
Forget demographic boxes — with Turnstile and Amyl and the Sniffers proving that what unites people isn’t age or gender, but cultural identity, energy, and shared values. Their explosive rise shows that music thrives on authenticity, intensity, and community — not marketing categories. Read More
Soulwax is back.
Soulwax returns with All Systems Are Lying, their first album in 5 years. From Radio Soulwax to now, the Dewaele brothers still define dance-rock fusion. Read More
What’s Going On Here? How Mk.gee and a New Generation Are Redefining Imperfection in Music
Explore the rise of liminal music through artists like Mk.gee, Dijon, and Chanel Beads. Discover why today’s most compelling sounds embrace imperfection, low-res textures, and unresolved endings — and hear it all on our curated playlist. Read More
Background Music for Retail Stores | The Retail Music Strategy Guide
Learn how background music for retail stores can boost sales by 38%. Simple tips for choosing the right music, getting licenses, and creating great shopping experiences. Read More
MOOD BOARD: Modern Wellness – The Vibe Shift: How Gen Z and Millennials Are Reinventing Wellness Music.
Welcome to our Mood Board series, where we delve into the origins and inspirations behind our Playlists and Scenes. Today, we’re exploring how Gen Z and Millennials are redefining wellness music, moving beyond traditional spa sounds to embrace a broader sonic palette that better suits their modern lifestyles. The Vibe Shift is here. Read More
Press Play: Playlist and Scene spotlight, November 2024
Welcome to our monthly series Press Play, where we look at some… Read More