Playlist: Coachella 1999

The Coachella 2023 lineup dropped this week, and it's a juicy one. It got us thinking about the lineup for the first Coachella Music & Art Festival in 1999. Many acts are no longer active or have faded into obscurity, but this was a cutting-edge lineup at the time. For the mid-20s Gen X hipster crowd, Coachella 1999 was a dream.  Read More

Indie Sleaze: We Are Your Friends

Harpers Bazaar, GQ, NME, and many others attempting to answer the question "What is Indie Sleaze?" I decided to provide my take. I was there, and it was fun, a lot of fun. Read More

Music and Nuanced Brand Messaging

In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans.  Read More

Listen to our awesome Kate Bush-Stranger Things-inspired playlist

Netflix's Stranger Things 4 has launched Kate Bush's 1985 classic "Running Up That Hill" to number 1 on the iTunes chart and 4 on Spotify's global top 200. Following the premiere of season four, the song saw an 8,700% in global streams on Spotify. Bush's entire catalog had an increase of 1,600% in global streams. Not bad for a song that initially placed 30 on the Hot 100 singles chart in 1985. Read More