Background Music: Our Process

Our process for making your brand’s background music sound unique

To create a background music profile that reflects your brand’s story, we take a deep dive into your world; your DNA, values, market position, and customer profiles. It’s just like getting a mixtape from your best friend. Our proprietary system, Curator, then takes total care of your on-site audio branding. All you have to do is plug it in. 

— 1

Brand Immersion

We carefully assess the real-world aspects of your brand, such as the architecture, size, colors, lighting, and audio capabilities of your locations. We talk to key stakeholders, then immerse ourselves in collateral to develop our forensic understanding of your positioning, taking in brand guidelines, customer demographics, marketing campaigns, product designs, and promotional materials. And, let’s not forget about the competition; what are others in your space doing, and how can we do it better?

Every little clue we uncover makes your sonic blueprint more authentic.

— 2

Design, Design, Design

Then the fun begins: our curation team defines your brand’s sonic DNA.

We get to listen to awesome tracks and have an open discussion with you on what fits and what doesn’t. Each song is handpicked based on the rules set in the creative brief we developed in the brand immersion phase. We start with a broad overview of ideas that capture various aspects of your brand and work with you to select areas to direct our focus. Every round of feedback hones your musical profile, and once everyone’s happy, we’ll finalize the background music program and create your playback schedules.

— 3


Time to hit play on your Activaire account.

To keep it simple, our onboarding team takes control of the process, working across your operations, finance, and IT teams so that everyone’s in harmony when we launch. We make sure that each member of your team gets connected with the right person at Activaire. You’ll always know who to contact if you have a question or issue, and we’ll always be there to answer.

— 4


Quick, easy, painless. That’s how we roll (out).

We’ll dispatch Epicentre media players to each of your locations, and then, our team will walk yours through a simple plug and play setup. That’s it.

🎶 Incredible background music begins to play 🎶.

And, in the rare instance that you need a little more help, we’ll schedule a technician to take you through it on-site.

— 5

Supported, Always

Whatever support you need is just a message away. You’re never left to your own devices with Activaire.

So whether you have a technical issue, a question about the service, or need help finding the perfect playlist for Taco Tuesday, our team is ready and waiting.

We’ll keep in touch regularly to check everything’s going to plan, and we’ll review your music programs, so they evolve as your brand does.

— 6

It’s A Two-Way Street

We never stop listening. To clients, as well as music.

We’ve shaped products and services based on what people tell us they want to see. So when customers approach us with a great suggestion, we’ll put it into production and share the love with all our users.

Ideas, welcome.

— 7

Simple legals

Having the correct license for the music you play, in the territories you operate across, and the type of business you run, is critical. It’s complicated, too.

But don’t sweat it: we’ve got your back. Every track we deliver is licensed and legal. Ahead of every new project, we review your licensing requirements and identify costs.

As we operate in 43 countries, we can advise on the varying licensing prices in different regions. Simple. Learn more about licensing.