Sound and, specifically, music is an essential component of your brands’ identity. Think about the sounds your mobile phone makes. Everything from the short melody that plays when you get a notification to the sound it makes when you set it on the table is part of your phone’s Audio Brand. Similarly, think about how the song played throughout your favorite movie help set the scene, create tension, release, and establish energy levels. Now think about important music is in advertising and how certain songs will always remind you of certain products. That’s Audio Branding in a nutshell.
Do you need it? Yes, absolutely. Music is the fastest, most direct, and frankly the cheapest way to let your customers know they are in the right place. We handle Audio Branding in two ways. The first is with our collection of Scenes which capture the classic ideas of how specific businesses sound. Are you a bustling coffee shop that needs a classic jazz vibe with some soulful pop over the top, or are you a boutique that requires a mix of global indie with a touch of throwbacks? There’s a scene in our collection for each of those businesses.
Our ever-growing collection of Scenes is available in all Curator subscription types.
Some customers require a unique sound to capture their brand. Their Audio Brand could stem from their history, technology, customer demographics, the design of their products, etc. Our extensive Audio Branding process allows us to create bespoke Playlists and Scenes that express your brand’s unique qualities and characteristics. Synchronizing your in-store music with your brand values creates an experience that sticks with your customer and provides a positive influence on their purchase decisions.
Custom Audio Branding is available to our Curator Pro and Curator Enterprise customers.