With the explosive growth of the cannabis industry comes a shift to sophisticated branding and identity strategies for dispensaries. Curated music for dispensaries offers a powerful tool for brands to stand out. A rush to market has created a design boom across the dispensary landscape as brands compete to differentiate themselves through brand experience design. As much as cultural cohesiveness exists amongst cannabis dispensaries, every brand has its own personality. Creating a unique and authentic experience in brick & mortar locations is essential for market differentiation. Read More
Last week I watched a video on social media featuring the British… Read More
This week at NFT.NYC, Timbaland, and Monegraph unveiled their music-centered NFT project… Read More
Discover 5 ways background music for offices and coworking spaces promotes productivity and creativity.
Background music for offices might seem counterintuitive; silence can be distracting. If… Read More
Store playlists: Discover the downside of letting your employees decide what music plays in your store.
Have you been letting your staff decide what’s on your store playlists?… Read More
Music for business: the science behind how it adds value to your brand, delights customers and grows your bottom line in 1.4 nanoseconds
Science tells us that it takes less than 1.4 nanoseconds for sound… Read More
Are you playing music in a business or a public space? Do… Read More
Activaire is a background music service provider; our work is… Read More