Is your in-store music experience “Mid”?
Is your in-store music experience mid? Mid, or boring in-store music can do more than just kill the vibe. Read More
Five songs you need to hear this month [May,2023]
Nabihah Iqbal – This World Couldn’t See UsIn 2020, Nabihah Iqbal’s studio… Read More
The South Congress Retail Experience
Words and photos by Activaire’s CEO, Adesh Deosaran. Last month I attended… Read More
Press Play: This month’s Playlist and Scene spotlight, May 2023
Welcome to our monthly series Press Play, where we look at some… Read More
Press Play: This month’s Playlist and Scene spotlight, March 2023
Welcome to our monthly series Press Play, where we look at some… Read More
Five songs you need to hear this month [March,2023]
It’s cold out there. Here’s five songs from albums dropping this month… Read More
2023 music trends to keep your brand on track
Afrobeats is King. We predict a continued rise of Afrobeats in both music… Read More
Shop local: Using music to highlight store types and local culture
Now that you know how music acts as a design element in… Read More
Audio Branding 101: Tap into your brand’s musical DNA
Your Brick-and-mortar shops are your customers’ window into your world. Every gesture… Read More
Learn how music impacts your store experience
Did you know music elicits an emotional reaction from listeners in 1.4… Read More
Five songs you need to hear this month [February,2023]
New music from Chameleon Lime Whoopiepie, Depeche Mode, Miss Grit, Lil Yachty, and Scowl. Read More
Music and Nuanced Brand Messaging
In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans. Read More