
Is your in-store music experience “Mid”?
Is your in-store music experience mid? Mid, or boring in-store music can do more than just kill the vibe. Read More
Is your in-store music experience mid? Mid, or boring in-store music can do more than just kill the vibe. Read More
Nabihah Iqbal – This World Couldn’t See UsIn 2020, Nabihah Iqbal’s studio… Read More
Words and photos by Activaire’s CEO, Adesh Deosaran. Last month I attended… Read More
Welcome to our monthly series Press Play, where we look at some… Read More
Welcome to our monthly series Press Play, where we look at some… Read More
It’s cold out there. Here’s five songs from albums dropping this month… Read More
Afrobeats is King. We predict a continued rise of Afrobeats in both music… Read More
Now that you know how music acts as a design element in… Read More
Your Brick-and-mortar shops are your customers’ window into your world. Every gesture… Read More
Did you know music elicits an emotional reaction from listeners in 1.4… Read More
New music from Chameleon Lime Whoopiepie, Depeche Mode, Miss Grit, Lil Yachty, and Scowl. Read More
In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans. Read More