Something transformative happens at Activaire when we synchronize a client's brand with music culture; the brand story springs to life and continues to evolve! Music is a lens that adds hue and dimension to the brand story, and that story shifts and changes depending on the lens. Read More
Yes, it's that time of the year again! The holiday season is upon us, and our curation team is in full swing, like a tech-savvy division of Santa's workshop. Optimism is at an all-time high as we fine-tune, tweak, and crank up those holiday music programs, ready to go live across our clients' zones in just a few weeks. Read More
For Millennials, who have witnessed the evolution of the digital age, and Gen Z, the digital natives, music is a universal language that transcends borders and generations. Background music is an instantaneous and authentic way to make customers and guests feel seen. Read More
Is your in-store music experience mid? Mid, or boring in-store music can do more than just kill the vibe. Read More
Words and photos by Activaire’s CEO, Adesh Deosaran. Last month I attended… Read More
Discover Activaire Curator's Display Feature. or TV commercial introduced you to your new favorite song. You will always link that song to the product or film that featured it. You may not realize it, but an unbreakable bond is created when your customers discover new music through your business. Showcasing Display or a screen in your store provides an instant connection between the music your customer enjoys and the fact that they're hearing it in your store. Your store becomes that friend that has the best taste in music. We've all had that friend, and we never forget them. Read More
There are three main reasons you can’t or shouldn’t just play Spotify… Read More
Did you know music elicits an emotional reaction from listeners in 1.4… Read More
In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans. Read More