Show off your tunes with Activaire Curator’s Display feature.

Discover Activaire Curator's Display Feature. or TV commercial introduced you to your new favorite song. You will always link that song to the product or film that featured it. You may not realize it, but an unbreakable bond is created when your customers discover new music through your business. Showcasing Display or a screen in your store provides an instant connection between the music your customer enjoys and the fact that they're hearing it in your store. Your store becomes that friend that has the best taste in music. We've all had that friend, and we never forget them. Read More

Music and Nuanced Brand Messaging

In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans.  Read More