Music for business: the science behind how it adds value to your brand, delights customers and grows your bottom line in 1.4 nanoseconds Read More
We have to admit, keeping this list to just five songs is… Read More
Welcome to a world where beats meet brushes; Activaire is your go-to for turning every space into a musical masterpiece. Music for brands is our passion but we're not just about curating playlists; we're about crafting experiences, and our love affair with music and branding is pretty nerdy and obsessive. Every track is handpicked to vibe with the space, the brand, and their fans. Read More
Here’s five tunes to keep you warm on these fall nights. We… Read More
For Millennials, who have witnessed the evolution of the digital age, and Gen Z, the digital natives, music is a universal language that transcends borders and generations. Background music is an instantaneous and authentic way to make customers and guests feel seen. Read More
Sigh, another summer has come and gone, but fall in its coziness… Read More
Even Spotify’s official Indie Sleaze playlist is skeptical of its existence; is… Read More
Discover the lost sound of Fire Island through a deep dive into recently discovered tapes featuring hundreds of DJ mixes from 1979 to 1999. Read More
Words and photos by Activaire’s CEO, Adesh Deosaran. Last month I attended… Read More
Afrobeats is King. We predict a continued rise of Afrobeats in both music… Read More
Harpers Bazaar, GQ, NME, and many others attempting to answer the question "What is Indie Sleaze?" I decided to provide my take. I was there, and it was fun, a lot of fun. Read More
In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans. Read More