ACTIVAIRE’S TOP ALBUMS 2025
Our picks for the best albums of 2025. Read More
Our picks for the best albums of 2025. Read More
Discover why Gen Z loves Gen X music and how Spotify’s Listening Age reveals a data backed opportunity for retailers to create truly engaging in store music. Read More
Forget demographic boxes — with Turnstile and Amyl and the Sniffers proving that what unites people isn’t age or gender, but cultural identity, energy, and shared values. Their explosive rise shows that music thrives on authenticity, intensity, and community — not marketing categories. Read More
Five songs you need to hear this week are in, and it’s… Read More
Here are five songs you should know about this week. Rosalía‘s new… Read More
Soulwax returns with All Systems Are Lying, their first album in 5 years. From Radio Soulwax to now, the Dewaele brothers still define dance-rock fusion. Read More
Explore the rise of liminal music through artists like Mk.gee, Dijon, and Chanel Beads. Discover why today’s most compelling sounds embrace imperfection, low-res textures, and unresolved endings — and hear it all on our curated playlist. Read More
Happy Fall! Here’s five tunes to ease you out of summer and… Read More
We’re keeping things pretty Gen Z this time around. Here’s some bops… Read More
If you're familiar with the Kendrick and Drake beef, you will, like me, still have Metro Boomin's "BBL Drizzy" bouncing around in your head from time to time. Based on the consistent stream of BBL Drizzy memes that continue to pour in on TikTok and Reels, it's clearly still grabbing people's attention. The casual listener addicted to the catchy hook and party-jam vibe probably doesn't realize the vocals are AI-generated. I didn't. I had a busy week, and the song jumped into my head and wouldn't leave. I didn't have time to look into it, so I simply enjoyed it. A week went by, and I heard it everywhere. It was in much of the social media I saw, coming out of cars and people singing it on the street; it was ubiquitous. Read More
Music for business: the science behind how it adds value to your brand, delights customers and grows your bottom line in 1.4 nanoseconds Read More
We have to admit, keeping this list to just five songs is… Read More