Five songs you need to hear this month [October,2023]

Here’s five tunes to keep you warm on these fall nights. We… Read More

Uniting Beats: How Global Tunes are Revolutionizing Background Music for Retail and Hospitality

For Millennials, who have witnessed the evolution of the digital age, and Gen Z, the digital natives, music is a universal language that transcends borders and generations. Background music is an instantaneous and authentic way to make customers and guests feel seen.  Read More

Five songs you need to hear this month [September,2023]

Sigh, another summer has come and gone, but fall in its coziness… Read More

INDIE SLEAZE REVIVAL? REALLY?

Even Spotify’s official Indie Sleaze playlist is skeptical of its existence; is… Read More

The Fire Island Tapes

Discover the lost sound of Fire Island through a deep dive into recently discovered tapes featuring hundreds of DJ mixes from 1979 to 1999. Read More

The South Congress Retail Experience

Words and photos by Activaire’s CEO, Adesh Deosaran. Last month I attended… Read More

2023 music trends to keep your brand on track

Afrobeats is King. We predict a continued rise of Afrobeats in both music… Read More

Indie Sleaze: We Are Your Friends

Harpers Bazaar, GQ, NME, and many others attempting to answer the question "What is Indie Sleaze?" I decided to provide my take. I was there, and it was fun, a lot of fun. Read More

Music and Nuanced Brand Messaging

In saturated markets, brand messaging and storytelling must be elegant, agile, and nuanced. Beauty brands like Glossier, Jecca, and Go Lunar use messaging over tech, pricing, or distribution models to keep their competitive edge in a multi-billion dollar industry. Business of Fashion describes how brands like Gymshark and District Vision feature "gentle messaging" as their unique value proposition to go up against activewear titans.  Read More